We are all being measured in ever more detailed, unseen and uncontrolled ways. David Beer makes some excellent points on this topic in his recent blog here . David highlights the value of such data for immediate feedback and adjusting our course subtly to get better results in, say, our social media life. No argument with that and little likelihood of harm. But there is another angle to this which raises some quite serious concerns.
When we have a lot of data it potentially leads us to use the data, because it is there, without having a well-defined question to address.
In short,as a logical implication:
data > thought => problems
And it does not take much reflection to see that in the world of ‘big data’ that there is a quite high chance of having more data than thought . Also, in the world of austerity (and meanness, naturally), ‘value for money’ is ever more important and so the desire to quantify the things on which we spend our cash becomes unstoppable. What happens?
- We start to commodify things that we can measure – trading and rewarding according to the most accessible, rather than the best, information – even when commodification does not make sense
- We confuse the price derived for something (from these accessible measures) for the value of that thing (which may perhaps only be elicited through information that we do not have readily to hand)
In my work, across the private, public and third sectors alike, I am continually trying to break the cycle of desperate desire to (ab)use the data. I love evidence, and I particularly love really cool huge datasets that I can wallow through. But when someone pays me (well) I know well to rein in this geek-pleasure and I spend as much time as possible helping to shape sensible questions (yes, sometimes based on a geeky sprint through available numbers). Once we have done that crucial work together, I can then carry on to see whether we can find the numbers that are robust enough to answer those questions. Done well the result is that the work co-created with my clients can realistically contribute to some of the big decisions that leaders are concerned with.
But, all the time, somewhere down the road there are plenty of charlatans, both business and political, flashing around really big numbers coming from ever bigger data. But not stopping to think whether making decisions and building our systems and lives around this is really the best thing to do.
So, here is a take away thought – if you are not prepared to look at all your evidence, knowledge and experience to shape the questions you are asking of big data, you may as well just use the number 12.745, or £12.745m, or 12.475%.
Because that’s as good as the answer you will get in the absence of ‘more thought than data’. And I just gave it to you for nothing.
(Picture credit ozz13x)



Why network analysis is the way to describe the (better?) future
[this blog is now featured on the opendemocracy.net ‘New thinking for the British Economy’ site here ]
What it is, what it’s not
Network analysis is the method of the future. That is not only – certainly not primarily – because we are ever more connected in some superficial social-media driven internet sort of way. All of that may be fascinating (and certainly can be analysed using network analysis), but it is not fundamental to our existence as humans – we existed before Facebook, we will exist after it is gone.
Entirely fundamental though are the complex linkages between humans, problems and resources. And those linkages are just as important as the humans, problems and resources themselves. Analysing the links, not just the elements in isolation, requires network analysis.
The problem
In environmental, human and, therefore, long-run economic terms the models we use to describe the world currently find false optimal flight-paths towards unsustainable monolithic solutions. And don’t forget what an important and multi-faceted word unsustainable is – not just environmental concerns, but also the physical and mental health of populations, poverty and income divergence, political and societal fractures.
Human society is ever more linked. But the business, wider economic and political imperative hangs doggedly onto an assumption of individualism. And alongside this grand assumption sit the linear, non-network methods of analysis. It is hard to say which way cause or effect works – almost certainly some in both directions. And anyway, these traditional ways of seeing the world produce apparent ‘knowledge’ (or, even more dangerously,’solutions’) whilst in fact pushing the societal direction of travel entirely the wrong way.
Networked animals
Embedded within the definition of network analysis is its proximity to our human experience. Network data occurs whenever there is
some kind of ‘entity’, be that a human agent, an event, a geographical location, and
some kind of linkage or relationship between these e.g. humans meeting, events of a similar nature or occurring simultaneously, geographical places linked by transport.
A simple example of how this contrasts to non-network analysis is on risks of communicable disease. A non-network model would assign the risk of disease to someone according to characteristics: where they live, their income level, general health status, etc. But if we bring in the power of networks, understanding who had a relationship with who, we can analyse how someone is positioned in the network. If they are where many people had the disease and links were many and strong, or if very close to several people who were at high risk then that would indicate a high risk of contracting the disease. Clearly, with networks included we build a much more powerful model.
A better world…
Co-operation was shown many years ago to be the optimal solution in a vast range of situations, far outperforming the blind pursuit of individual interest. But this fact is ignored by most of the human systems that are shaped and built by government and business. In exactly the same way the reality of a connected world is ignored in decision-making models from big data, through HR ‘performance systems’, health, education and other metrics, GDP and other economic statistics. Ultimately, we have to understand linkages and feedback in network models and reform our thinking all the way to the classic (linear) economic model where, most dangerously, the assumption of ‘independence’ is so heavily embedded it cannot be escaped.
…based around humans and the planet
Dynamic, interconnected analysis approaches built around networks (and associated complexity methods) are able to create more human-centred and sustainable directions – also they can reveal the weaknesses in our society built on an ignorance of complexity. If we model who we really are, what we really do and our relationship with a complex world more faithfully and subtly we can make progress. Such models illustrate the potential of shifting and changing solutions rather than a distracting and damaging simple point-estimate.
“Models are opinions embedded in mathematics”*
Perhaps solidarity and co-operation have gone out of fashion. Perhaps an empathy with the natural world is ebbing away. Or maybe these values stand no chance in a world shaped around the flawed machine algorithms and models that now measure and decide our lives.
Some models don’t ignore this, such as many trading algorithms for financial instruments, and they succeed greatly – in a sense – by making large profits for those who run them and dumping the costs on us. Partly because our models don’t recognise what theirs do.
So the knowledge is out there, but not being used for our benefit, yet! We should demand better in the models that shape our everyday lives – and follow the best. We must adopt network analysis widely to embrace concepts which model our modern human reality and reject the outdated, disconnected and linear view of the world.